An app design concept for ASOS online clothing store. Exploring a new way for the fashion conscious to occupy clothing and be exposed to new trends. a style quiz creates a a curated news feed displays new trends, clothes to buy and swap.
The swap action comes from the concept of instead of buying clothes, one can trade, refreshing their wardrobe.
Pop up stores, also called up and up events would allow for trading of clothes in person.
Overall, this app increases the presence of ASOS as a digital and fashion forward company.